To cultivate beauty and total precision, with audacity. For almost one and a half centuries ZENITH has sculpted time, seeking the ultimate perfection. In 1865, under the guidance of Georges Favre-Jacot, one of the most mythical manufacturers of quality watches was born. A 22-year old visionary, he was the first to create the very concept of a watch making Manufacture. He brought all artisan watchmakers together under one roof, providing them with heat and light, allowing them thus to dedicate themselves entirely to the design of their timepieces. From the hand of the watchmaker, Austin Latin, came the etymology of the word manufacture Today, the Manufacture continues to meet its challenge: to combine beauty and mechanical perfection, subtly uniting tradition with modernity. In the heavens, the ZENITH star continues to shine, as if Georges Favre-Jacot, from a panoramic vantage point, continues to look after his heritage, observing the work of his successors.